diff --git a/src/screens/Enquiry.tsx b/src/screens/Enquiry.tsx
index bd13355..dd39324 100644
--- a/src/screens/Enquiry.tsx
+++ b/src/screens/Enquiry.tsx
@@ -217,6 +217,11 @@ function author(tag: string): { label: string; tone: 'ai' | 'human' | 'auto' } {
   return { label: `Desk · ${tag}`, tone: 'auto' };
 }
 const REPLY_STATES = ['Awaiting Ops Input', 'Awaiting Offer', 'Offer Sent', 'Confirmed'];
+/** WhatsApp bold markers (*text*) as the customer sees them. Email messages carry none. */
+function richText(text: string): ReactNode {
+  const parts = text.split(/(\*[^*\n]+\*)/g);
+  return parts.map((p, i) => (p.length > 2 && p.startsWith('*') && p.endsWith('*') ? <strong key={i}>{p.slice(1, -1)}</strong> : <span key={i}>{p}</span>));
+}
 
 function Conversation({ e, onDone }: { e: Enquiry; onDone: () => void }) {
   const { has, user } = useZino();
@@ -251,7 +256,7 @@ function Conversation({ e, onDone }: { e: Enquiry; onDone: () => void }) {
                   {a?.tone === 'human' && <User size={12} className="text-accent" />}
                   {m.who === 'Customer' ? 'Customer' : a!.label}
                 </div>
-                <div className="whitespace-pre-wrap">{m.text}</div>
+                <div className="whitespace-pre-wrap">{richText(m.text)}</div>
               </div>
             </div>
           );